The BMJ frontmatter says:

A man being treated for heart failure rejects the offer to attend a specialist clinic because in the previous two years he has made 54 visits to similar clinics for consultant appointments, diagnostic tests, and treatment. According to the authors of this analysis paper, this case and others highlight the need for minimally disruptive medicine that seeks to tailor treatment regimens to the realities of patients’ daily lives.

The kick-off publication will be coming out in the BMJ soon.  The authors of that publication are Carl May, Frances Mair, and Victor Montori, and you can learn more about them and their work in their own websites by clicking on their names.